Telephone Tracking enables you to monitor calls out of your website and understand precisely what marketing activity brought them whether it was from a different website, Google or your own paid search effort.
So no longer will you have to figure how your caller has discovered you.
Call tracking is an essential tool for any company that spends money on advertising across multiple channels. Customers with AdWords possess an intrinsic need to monitor the calls that relate to their keywords, in order to comprehend which keywords provide call conversions. call phone tracking Without visibility of call conversions, it’s simply not feasible to work out if your investment in the keywords on your portfolio is delivering value or not. Is just tracking AdWords call conversions enough?
Most customers are searching to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system like Call Conversions Tracking comes in, as it allows you to see your ROI for every one of these very important channels not just Google PPC. This is essential actionable data allowing you to optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business.