Marketing a Dog Training Company: 5 Easy Steps to Attract Customers and Make More MoneyWant to understand how to promote a dog training business?
Regrettably fight to get enough customers to train dogs full time, or many dog trainers are driven to train dogs on the side of a routine job. The depressing part is that this isn’t because the person does not understand how to train dogs, or help folks. The reason is that they do not understand how to effectively market their company in a way that will show value and attract the type of customers they need to work with. But do not worry! We are going to instruct you five steps you can take today which will fix that.
Step 1. Think like a customer, not a dog trainer. You should lose all the dog trainer jargon out of your website, conversations with clients, training programs, and all marketing materials. They would call you on the phone and ask if you can teach their dog. Or educate their dog to not run away.
You want prospective clients to identify as a regular individual who happens to train dogs and can help repair their problems. They will not do that if you are speaking that dog training in harlow they do not THINK in their own heads.
Step 2. When it comes to training, individuals are not spending their money on their dogs, they are spending money on themselves. Many trainers we educate tell us that the people they service would never spend $1500 or more on their dog. That’s true, but they may be actually spending the money on themselves to make THEIR lives happier and probably to remove dog behaviors that are making THEM depressed. The lesson here, is when you’re writing in your website, or speaking to folks, you should focus on their life would improve with a dog that listens. As an example, you could write on the front page of your website, “Picture the peace and quiet you may love from not having your dog bark at every noise he hears.” They will prepare yourself to sign up once you can establish in the person’s head the benefits they will receive from working with you!
Step 3. The reason for your site would be to get folks to contact you. Your site SHOULDN’T be a library of resource information on dog training. It should also not be a too much about you and your training qualifications. Should be about the dog owner, what they are going through now, and life will be after you conclude the struggles they’re having.
In addition, you want a lead-capture carton on all the pages of your site. This really is a box where they could make their e-mail address. They will be more likely to leave their information if you offer then something like 5 suggestions on the best way to housebreak a dog. Or 5 common errors dog owners make. Do not forget your place, phone number and e-mail address must be outstanding on all the pages of your website.
Step 4. Focus on benefits, not just attributes. The features of your software are things like how many commands, the amount of lessons, the length of stay for a train and board program. The benefits are matters like, ‘your dog will walk next to you on a leash so you will not have your arm pulled and will not be embarrassed in the neighborhood.’
The advantages are the favorable changes the customer will experience in their own life. Another example: The feature would be the command that is off, the benefit would be the owner wouldn’t have to be concerned about their dog damaging and jump someone. So when you are writing your software, do not only compose a list of characteristics, but write the gains each option will provide to the owner.
Measure 5. Bring your perfect clients. You might be surprised, but the people you want to contact you’re not only limited to individuals with a dog and cash. People need a specialist, not a generalist, and will pay more for it. So what are you especially good at? Would you want a mechanic who did a little, if you’d an engine problem in your automobile? Or someone who just worked on engines and specialised on it?
Take into consideration what you do best and what type of person you like to work with most and compose a description of them. Think about the finest client you’ve ever had. Why did they come to you? What did they need? What were their problems? What results were they looking for? What was their style like? What did they appreciate most about working with you? When all of your materials are written by you, pretend you happen to be writing personally to them. For instance, our perfect customer is a family or person who is teachable, friendly, has a dog with common behavior problems, and has attempted other training before maybe it hasn’t worked well enough for them. When we write, we write to that man, so we tend to pull that type of man.